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Associate Product Marketing Manager

We are currently seeking an Associate Product Marketing Manager responsible for developing and executing strategies, business and marketing plans/campaigns for the Atkins’ brand.  The Associate Product Marketing Manager supports planning, organization and development for product lines from conceptual stages through launch.  

Essential Duties

  • Manages timelines of all launch materials as well as development of new product presentations, collateral and sales kit materials
  • Manages the launch of new products and reforms from concept to execution at shelf across the cross functional team
  • Manages the product display process: analyzing effectiveness, creation of the yearly display program and creative
  • Manages all promotional product launches (Bonus Packs, On packs)
  • Marketing liaison for all sales requests:  Manage creative briefs and artwork direction for all sales requests across the portfolio
  • Responsible for the marketing budget:  manage all monthly budget updates and coupon redemptions for the entire portfolio
  • Responsible for day to day business and product analysis

Other Responsibilities/ Duties

  • Attend departmental/cross-functional meetings
  • Actively brings ideas, suggestions, and concerns to team for consideration
  • Participates in all other miscellaneous ANI and departmental tasks as required

Job Specifications


  • Knowledge of Marketing Strategies  (4 P’s of marketing)
  • Knowledge of in-market product analysis
  • Knowledge of competitive product analysis
  • Knowledge of consumer promotion execution and analytics
  • Knowledge of building compelling selling messages
  • Knowledge of market research methodologies and practices
  • Knowledge of project management principles; discipline of planning, organizing, securing, and managing resources to achieve specific goals


  • Self-motivated with a desire to make an impact
  • Strategic thinking and business acumen
  • Outstanding analytical and reasoning skills
  • Exemplary writing, listening, communication and presentation skills
  • Outstanding computer skills in a Microsoft Windows environment
  • Excellent project management skills
  • Proven leadership abilities
  • Excellent time management skills, ability to prioritize multiple tasks, exceptional organizational skills and attention to detail

Ability to:

  • Ability to effectively manage multiple projects/tasks of varying complexities and meet tight deadlines in a fast-paced environment
  • Strong analytical skills and the ability to successfully lead teams and demonstrate leadership abilities
  • Have influence and collaborate with cross-functional team

Education: Bachelor’s degree from four-year college in related fields.  Marketing or Business focus preferred. MBA desired

Experience: 2+ years experience brand marketing & advertising, sales support, product development, consumer messaging and positioning.

ANI provides equal employment opportunity to all persons and does not discriminate against applicants on the basis of race, color, sex, religion, age, national origin, religion, sexual orientation, gender identity, marital status, disability or veteran status.

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